SCREEN GRAB 2

Rhetorical questions acts a chatty catch phrase which makes the article more personal for the reader as they feel as though they are involved in a personal conversation.

The image relates to the female target audience as the woman looks warming and welcoming. The woman’s pose instantly appears friendly due to her smile which further encourages the reader to continue on.

The certain use of colour further emphasises the chosen target audience, this colour is feminine and bright symbolising its more for a woman’s nature. These connote that the articles are most likely to best relate to a female.

Each of the articles are set into columns which makes the problem page appear professional despite it’s use of slang and chatty format.