Tuesday, 17 September 2013

Planning: Target Audience

I chose the target audience of females. This audience will be aimed specifically at the ages 14-22, I chose the age range in particular as I researched that relationships impact females of these ages the most. It stated that the large minority of people over the age of 22 are generally settled with ‘the one’. This age group and gender are my primary target audience as I believe that these group people would benefit the most out of a relationship help problem page, whereas someone of a younger or older age would find this problem page less beneficial. My problem page would be aimed at females who seek relationship advice and need extra guidance in a difficult situation they find themselves in. My secondary audience would be males who need help and are sensitive people. I chose this as I believe sensitive males would benefit in reading professional advice. I believe my primary audience of females would be the typical girly girl and helpless romantics. This suits the problem page well as the professional advice would appeal to them and is a good way of informing people who seek help in the relationship department. 

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