Friday 13th September 2013

Planning the name/slogan

When figuring out a name for my problem page, I wanted something that would relate to the topic/genre of my page and something that was catchy and appealing to the chosen target audience. I decided on ‘Smile Again.org’ as I believe this related well to the theme of my problem page and is immediately obvious what the problem page will be about. This name also delivers an element of reassurance as it reminds the reader of the possible happiness they may receive after reading the problem page and that it does a good job in advising people. It is also a reminder that the troubled relationship they are in can be fixed. I also wanted it to be simple and to the point so that it would be remembered by the readers and therefore become well known. I done this by making it snappy and short and not adding any images that would make it complicated. When creating my slogan, I wanted to create something that would be reassuring for the reader and something that is enticing. I came up with ‘Stuck in a relationship that’s full of arguments? We’re here to help.’ I believe this slogan is simple but reassures the reader that there is help at the other end of the tunnel. It also notifies the reader that if they are in that position, they should seek help as it would eventually result in unhappiness. I chose this name and slogan as I also believe they relate to each other, the name reminds the reader of what could potentially happen and where they should be, and the slogan guides them to how this will happen and what they have to do.

 

Planning the design features:

I chose to use the colours pink, purple and blue as I believe that they relate to the target audience really well and emphasise who the chosen audience is. Pink and purple are both feminine colours which highlight the problem page is for the female readership base. These two uses of colour also attract the target audience straight aware and are made aware that this page if for them. I also chose to add in elements of blue as it presents the secondary audience of males. Blue is a colour that is more associated with males so this touch of blue in the page emphasises the possible mixed sex readability.  I chose the name of the problem page and slogan to have the dominant fonts as I wanted them to stand out more so that a wider readership is gained. I also believe that this was important to make these the dominant fonts as they instantly inform the reader what they will be reading about before even beginning to read the articles. I chose the titles, slogans and headlines to have the most dominant fonts so that the articles attract readers. I chose the house style of feminine colours, female related images and swirly fonts as they emphasise the target audience and make the problem page feel more personal for reader. I chose swirly fonts in particular as it acts as a reminder of the main topic by it being sensitive and free.