Final three brand names

Final three brand name ideas: Breathless, Raze & Fulmination.

Came to the conclusion that Breathless is too much associated with other genres rather than just punk rock. So overall it wouldn’t relate to my chosen genre as it is too general.

I am still undecided between Fulmination and Raze as they both have similar meanings and are both effective and catchy words. Fulmination is slightly harder to understand and pronounce which may not suit the targeted audience of young teens as they would prefer something short and snappy that they can remember easily. I believe that Raze would be more easily remembered as it is short. I also believe that this word has a strong association with punk rock as the pronunciation sounds like a noise involved within the punk rock genre. It is also a fairly harsh sounding word which symbolises the feeling and meaning to punk rock music. Many people would associated this word with ‘Razor’ which holds connotations of pain and getting rid which could be the meaning behind the music in the punk rock genre.  

Below shows some masthead ideas in my final 2 chosen brand names:

 

Each of these designs appear edgy and unusual. I have chosen 3 slightly different designs so that i can get an idea for which work the best. I believe that the first 2 are fairly similar but the 3rd relates slightly better to the theme of music chosen. The third design relates to the genre of punk rock better as it's design looks like it has cracks in, this could relate to the pitch and volume of the music but also what meaning the music has to it. I believe this is a good masthead to use as the word is snappy and to the point but also attracts the audience's attention as it is unusual. 'Raze' is popularly associated with the word 'razor' and and holds connotations of pain and blood. This could relate to the genre of the music as music has deep meanings which are generally depressive and death associated.

I chose fulmination to be designed in a more faded effect as it would relate well to it's meaning of being disruptive and loud. This word works well as it makes a statement but is also a fairly unknown to the target audience of teenagers, this could furthermore make the masthead more appealing as they will want to know what it means. I believe the final design works well against them all as the occassional letter is faded compared to the others which re-introduces the disruptive manner of the meaning and emphasises the genre of music.